Technical instructions when choosing business name of company in Serbia
Nov 29, 2018

Nov 29, 2018
When establishing a firm in Serbia, besides defined rules, in practice you can often meet many irregularities which happen when choosing a company’s name whether it is the case about a legal person or an entrepreneur. If you are in the process of formation of your first firm or a starter in business, we advise you to respect all the legal rules related to choosing a business name and a title which are obligatory for everyone having business in Serbia. Those are:
For example, when it comes to setting up a company in Serbia, in practice there is often a case that a future founder himself writes registration application for setting up a company, without consulting a competent person about filling the application or choosing a business name to cut his starting expenses.
Besides the name and title he decides for, he adds ‘Serbia’ as well. However, the business name and the title can not contain the word ‘Serbia’ so the application is rejected. This mistake happens because they do not consult a competent person or have a detailed check up on what is allowed in the title and what is not.
After a few days, you get a notification about rejecting the application from the Business registers agency. To register the company in Belgrade, you have to pay again the expense of the company’s registration.
There are clear rules in the Business register agency which must be respected in order for the application to be regular and approved. Those are:
Before you register the business name and start your business in Serbia, there is a possibility of checking whether the title is free or not. You can do that on the site of the Business register agency through insight in the base of the central register.
Also on the agency’s site, you can reserve the title. The reservation is done by sending an application together with the proof that you have paid a tax of 1000 dinars. In 5 days, the BRA issues a confirmation that you reserved the title and if all the criteria are met, then it is guaranteed to the applicant that the name will be reserved for 60 days.
The reservation can be very practical for many reasons:
Every legal person has the right to protect its business name according to the Companies Law. The business name is a symbol of the company, so the legal person has the right to differ from the competition and to protect itself. The business name and the title can be protected in these ways:
.
The stamp registration is done by applying to the Intellectual property office and represents the best and the safest way to protect the business name. In that case, it represents the intellectual property of the company.
Legal action can be an alternative solution in certain situations. If a wrong evaluation happens and registration of the company with the same or similar name is approved ( like the name of another legal person which has been registered and practices the activity ) there is confusion whether it is the same company. The damaged company, in this case, can ask other companies to change the name or to pay certain compensation.
Before you register the company, you must go through all the enlisted steps in order to avoid mistakes or double expenses. We advise you to find a reliable accounting agency on time; the one that will keep books for your future company and then consult with an experienced accountant with all the questions for which you need competent and clear answers.
Before you set up your company, it is very important to find an accounting agency that will take care of your legal person. The accountant will be able to consult you in every moment and give you a piece of advice about all the questions and doubts about setting up the company, choosing the title and the business name.
A competent and reliable accounting company in every moment can offer you a wide specter of legal services necessary for the activities of your firm or company.